How do you bring an idea to life? Follow these four stages in your planning, and you will build a foundation that lasts. I help businesses grow by implementing and optimizing digital marketing systems in four critical areas: subsidize, socialize, monetize, and advertise. It’s my experience that there are...
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On Jan 2017, Google Chrome is updating their browser UI to clearly "name and shame" any websites running unencrypted connections. This means that if a business is NOT "https" the "s" stands for "secure" then Client will probably be scrambling to get their HOST to...
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One of the areas of web design where entrepreneurs and business owners get challenged with is what to include as pages on their website. There can be up to 8 standard web pages that every business website needs. This should get you started on what...
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I've worked for Facebook in the Advertising department. My job as dedicated account manager was to consult with businesses in setting up optimized campaigns. I educate both business AND ad agencies on how to be successful with Facebook Advertising campaigns. I was part of a Facebook team that sets up...
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How did sliced bread fall out of favor so quickly? Because..um…Instagram. If you are posting to your Social Media and not using #hashtags, then what are you doing? Using them in your posts is a great way to tag your post and gain more likes, followers, shares, more brand...
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Using social media for a business can be a large and time consuming task, and a lot of entrepreneurs are a little more than hesitant to take it on. How to jump easing into Facebook, Twitter and other social world. This infographic from the University of Alabama...
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Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients and their real estate peers. Here are a few tips & tricks for Facebook, Twitter & Pinterest. Why? Build Your...
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A comprehensive look at reach and return on investment in regards to using major social media platforms to acquire and retain customers. From HubSpot's State of Inbound Marketing Research Report Part 1: Where do we get our customers? Notable Findings: Taking a closer look at how primary sales channel...
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The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses on media like print, television, radio, and direct mail. When it comes to marketing—is digital really the new traditional? In this infographic, let's look at costs for a...
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After we gather information about your project, we will prepare a detailed Website Proposal. The Website Proposal serves as the detailed outline for the project and a firm price estimate. If the price exceeds the package price, it is always because the client decided to expand...
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Colors can help make your website jump off the page and make a statement. Choosing a complimentary color scheme for your website can enhance your branding and beautify your site in the eyes of your audience. This page is a designer tool for matching color combinations that work together well. See...
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What's working and what's not? Figuring out what is speaking to your Audience can help you leverage the best engaging pictures, headline and text, and ultimately the best performing Ad. Here's how to test different elements of creative in your ad to get the best...
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Social Media Policy Guidelines for Social Media Management A formal written social media policy is a roadmap, or guide, to an organization’s social media channels. Written policies can be many pages long, however, within these pages, you’ll convey a sense of ground rules to controlling your...
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Taxi Digital Marketing knows that you want to stand out from the “free templates” crowd. Every website project is created with these basic elements in mind: visual appeal, browser usability, and search engine friendliness. The sites we design are custom to the client with regards...
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Talking to my clients and outlining the user-experience is part of a successful website build. This affords me some valuable time with my clients in just talking about the kind of customer, or audience, that the client is trying to attract. Plus, I get to drink...
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