I am so sick of the Sales Funnel this, and the Marketing Funnel that.. you know what? We all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer,...
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"OK Google" >>> People are spending more and more of the typical day talking to digital devices, rather than typing keywords into search engines. What can you do to stay ahead of the curve in the era of Alexa and Siri? There are a few early...
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Among connected people surveyed across the world, 91% own a smartphone, and people rank their smartphone as the #1 most important internet device. That leaves a lot of space for mobile apps, right? Well think again. Those apps are downloaded more on a temporary basis....
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Don't dismiss Twitch.tv, not yet anyway. You might want to get onboard, depending on your digital marketing niche and your defined targeted audience. What is it? Twitch started as a place for video gamers to live stream their gameplay, but now it is quickly becoming more...
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What's working and what's not? Figuring out what is speaking to your Audience can help you leverage the best engaging pictures, headline and text, and ultimately the best performing Ad. Here's how to test different elements of creative in your ad to get the best...
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