I am so sick of the Sales Funnel this, and the Marketing Funnel that.. you know what? We all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer,...
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Don't dismiss Twitch.tv, not yet anyway. You might want to get onboard, depending on your digital marketing niche and your defined targeted audience. What is it? Twitch started as a place for video gamers to live stream their gameplay, but now it is quickly becoming more...
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Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients and their real estate peers. Here are a few tips & tricks for Facebook, Twitter & Pinterest. Why? Build Your...
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A comprehensive look at reach and return on investment in regards to using major social media platforms to acquire and retain customers. From HubSpot's State of Inbound Marketing Research Report Part 1: Where do we get our customers? Notable Findings: Taking a closer look at how primary sales channel...
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How do you bring an idea to life? Follow these four stages in your planning, and you will build a foundation that lasts. I help businesses grow by implementing and optimizing digital marketing systems in four critical areas: subsidize, socialize, monetize, and advertise. It’s my experience that there are...
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After we gather information about your project, we will prepare a detailed Website Proposal. The Website Proposal serves as the detailed outline for the project and a firm price estimate. If the price exceeds the package price, it is always because the client decided to expand...
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Colors can help make your website jump off the page and make a statement. Choosing a complimentary color scheme for your website can enhance your branding and beautify your site in the eyes of your audience. This page is a designer tool for matching color combinations that work together well. See...
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Social Media Policy Guidelines for Social Media Management A formal written social media policy is a roadmap, or guide, to an organization’s social media channels. Written policies can be many pages long, however, within these pages, you’ll convey a sense of ground rules to controlling your...
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Taxi Digital Marketing knows that you want to stand out from the “free templates” crowd. Every website project is created with these basic elements in mind: visual appeal, browser usability, and search engine friendliness. The sites we design are custom to the client with regards...
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Talking to my clients and outlining the user-experience is part of a successful website build. This affords me some valuable time with my clients in just talking about the kind of customer, or audience, that the client is trying to attract. Plus, I get to drink...
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Technology has reshaped the average work space in over just the past decade. The office of yesterday no longer exists. Your desk has been taken over by quick advancement of technology, which allows people to interact globally and work virtually. Platforms and applications have given...
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Music can add an extra dimension to your digital content. Can you believe that there are still brands out there who aren’t sure whether implementing music in their brand strategy is the right choice for them? Here are some companies who use music in their marketing strategy: Nike Jeep Marriott ...
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Engagement and Loyalty. Companies that have realized a plan for maximizing their social media are finding new customers and increasing loyalty. Companies that haven't yet engaged with their customers via social media, are losing them to the companies that have built a strategy and are reaching out. It's...
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What is responsive web design? A responsive website changes its appearance and re-sizes itself depending on the type of device it is being seen through. That could be an over-sized computer screen, a 21-inch laptop, a 10-inch tablet, 4-inch Smartphone. 3 Reasons Why Responsive Web Design is...
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Security for your WordPress e-commerce site is more important than ever. All POS (Point of Sale) systems in US have to be upgraded now to integrate with a "chipped" card. So, even though it will help deter cyber crime with the point of sale systems,...
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