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Facebook

Chip Souza | Facebook, Social Media | No comment

Facebook Do-it-Yourselfers: Here are some links

I've worked for Facebook in the Advertising department. My job as dedicated account manager was to consult with businesses in setting up optimized campaigns. I educate both business AND ad agencies on how to be successful with Facebook Advertising campaigns. I was part of a Facebook team that sets up...

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19 November

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facebook_ads_for_A/B testing

Chip Souza | Advertising, Facebook, Social Media | No comment

Testing Your Facebook Ad Creative

What's working and what's not? Figuring out what is speaking to your Audience can help you leverage the best engaging pictures, headline and text, and ultimately the best performing Ad. Here's how to test different elements of creative in your ad to get the best...

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18 October

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My name is Chip Souza. I am an entrepreneur, consultant and author. I focus on new business development & digital marketing. I have helped hundreds of organizations create and sustain the business that they love.

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