I am so sick of the Sales Funnel this, and the Marketing Funnel that.. you know what? We all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer,...
Read More
Don't dismiss Twitch.tv, not yet anyway. You might want to get onboard, depending on your digital marketing niche and your defined targeted audience. What is it? Twitch started as a place for video gamers to live stream their gameplay, but now it is quickly becoming more...
Read More
I've worked for Facebook in the Advertising department. My job as dedicated account manager was to consult with businesses in setting up optimized campaigns. I educate both business AND ad agencies on how to be successful with Facebook Advertising campaigns. I was part of a Facebook team that sets up...
Read More
How did sliced bread fall out of favor so quickly? Because..um…Instagram. If you are posting to your Social Media and not using #hashtags, then what are you doing? Using them in your posts is a great way to tag your post and gain more likes, followers, shares, more brand...
Read More
Using social media for a business can be a large and time consuming task, and a lot of entrepreneurs are a little more than hesitant to take it on. How to jump easing into Facebook, Twitter and other social world. This infographic from the University of Alabama...
Read More
A comprehensive look at reach and return on investment in regards to using major social media platforms to acquire and retain customers. From HubSpot's State of Inbound Marketing Research Report Part 1: Where do we get our customers? Notable Findings: Taking a closer look at how primary sales channel...
Read More
What's working and what's not? Figuring out what is speaking to your Audience can help you leverage the best engaging pictures, headline and text, and ultimately the best performing Ad. Here's how to test different elements of creative in your ad to get the best...
Read More
Social Media Policy Guidelines for Social Media Management A formal written social media policy is a roadmap, or guide, to an organization’s social media channels. Written policies can be many pages long, however, within these pages, you’ll convey a sense of ground rules to controlling your...
Read More
What comes up often in discussions with my clients is “What do I do on the internet?” What clients may be used to is calling on “traditional” advertising agencies that have done most of their work in television, newspaper, magazine, radio, with a little PR....
Read More
Technology has reshaped the average work space in over just the past decade. The office of yesterday no longer exists. Your desk has been taken over by quick advancement of technology, which allows people to interact globally and work virtually. Platforms and applications have given...
Read More
Engagement and Loyalty. Companies that have realized a plan for maximizing their social media are finding new customers and increasing loyalty. Companies that haven't yet engaged with their customers via social media, are losing them to the companies that have built a strategy and are reaching out. It's...
Read More
I worked for Facebook in the Advertising department. My job as Business Account Manager was to consult with businesses in setting up brand awareness and web traffic campaigns. I educated both business AND ad agencies on how to be successful with Facebook Advertising campaigns. The program...
Read More
Facebook is a big part of most modern marketing strategies, but leveraging the platform for cost-effective conversions can be elusive for many brands. The company is protective of its algorithmically generated News Feed, which serves roughly 1.5 billion monthly active users in ways only truly...
Read More
From a beginning personal user, to the advanced business user, getting around the Facebook Help Center can be sometimes frustrating at best, and perhaps overwhelming at the least. If this can help, then great. Here is a Site Map of the entire Facebook Help Center. Hopefully,...
Read More
SEO has changed as it is no longer the big football player on the field. Although, search engine optimization and the usage of keywords is highly important for quality content marketing, social media advertising is now in the forefront of digital marketing. This is the...
Read More