I am so sick of the Sales Funnel this, and the Marketing Funnel that.. you know what? We all sound like morons talking about funnels, and conversions, and click throughs, etc. that we got lost in the techno babble speak of the Direct Digital Marketer,...
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Among connected people surveyed across the world, 91% own a smartphone, and people rank their smartphone as the #1 most important internet device. That leaves a lot of space for mobile apps, right? Well think again. Those apps are downloaded more on a temporary basis....
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Here's a great infographic outlining the benefits of using WordPress as an open source CMS platform. ...
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Nottingham-based brewery Castle Rock has rebranded its beer - again - after being accused of using a sexist image. First brewed 20 years ago in 1998, Elsie Mo beer has been one of Castle Rock brewery’s best-sellers...
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You heard about WordPress and how great it is for building just about any type of website. You picked a great theme to make your site look the way you want and installed a few plugins to make it do the things you need. Finally,...
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One of the areas of web design where entrepreneurs and business owners get challenged with is what to include as pages on their website. There can be up to 8 standard web pages that every business website needs. This should get you started on what...
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The differences between digital marketing and traditional marketing are obvious: one focuses on the web and the other focuses on media like print, television, radio, and direct mail. When it comes to marketing—is digital really the new traditional? In this infographic, let's look at costs for a...
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What comes up often in discussions with my clients is “What do I do on the internet?” What clients may be used to is calling on “traditional” advertising agencies that have done most of their work in television, newspaper, magazine, radio, with a little PR....
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(if you are a business person running a small business, and you want to DIY) So you've decided to cut some costs and set-up a WordPress site all by yourself for your business. You've heard that WordPress is a free content management system (CMS) and you're...
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"Multi-Point Storytelling" Car maker Toyota worked with agency Saatchi & Saatchi LA to take its digital marketing up a gear by creating 100,000 video adverts for its new RAV4 Hybrid campaign, each personalised to the Facebook viewers taste. • Toyota USA created 100,000 different possible video adverts...
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What is responsive web design? A responsive website changes its appearance and re-sizes itself depending on the type of device it is being seen through. That could be an over-sized computer screen, a 21-inch laptop, a 10-inch tablet, 4-inch Smartphone. 3 Reasons Why Responsive Web Design is...
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If you are a Social Media Manager like me, you want your clients to be happy with the job you are doing for them. Too often, clients can "question" what you do: "Is it really making an effect? Where is the ROI?" This recently came up...
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