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social media management Tag

  |   Blog, Social Media   |   No comment

Establish a Social Media Policy

Social Media Policy Guidelines for Social Media Management A formal written social media policy is a roadmap, or guide, to an organization’s social media channels. Written policies can be many pages long, however, within these pages, you’ll convey a sense of ground rules to controlling your...

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11 October
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  |   Analytics, Digital Advertising, Mobile Applications, Social Media   |   No comment

Using Facebook’s Maturing Analytics and Tracking Tools

Facebook is a big part of most modern marketing strategies, but leveraging the platform for cost-effective conversions can be elusive for many brands. The company is protective of its algorithmically generated News Feed, which serves roughly 1.5 billion monthly active users in ways only truly...

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23 February
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