The Insider’s Guide to Standard Web Pages
One of the areas of web design where entrepreneurs and business owners get challenged with is what to include as pages on their website. There can be up to 8 standard web pages that every business website needs. This should get you started on what kinds of content you should have ready and provide for your web design project.
1. HOME: A brief explanation of who you are and what you do, a short description or bulleted list of your products and services, and maybe a brief explanation on how your products and services will benefit the visitor.
2. ABOUT: An overview about the business including the history of the business, information about the business officers, if your a solopreneur a bio and photo, any awards or special recognition you have received, and your unique points of differentiation.
3. SERVICES: A summary of services offered, a list of services with brief descriptions, links to learn more about specific services, the benefits the visitor will receive from the service, and how your services are different from the competitors’ services.
4. PRODUCTS: A summary of products offered, a list of products with brief descriptions, links to learn more about specific products, the benefits the visitor will receive from the products, the product features, and how your products are different from the competitors’ products.
5. BLOG: You can write about questions you are asked repeatedly, questions that always come up when speaking with prospects, questions that address possible objections your prospects have, questions that can help remove any barriers or perceptions prospects may have.
6. TESTIMONIALS: A short sentence or two about the page or an introduction, testimonials with photos and contact info or web addresses, headlines for each testimonial.
7. PORTFOLIO: Samples of your work! Try to show a diverse range of samples because variety will provide more opportunities for your site visitors to connect with a piece of your work.
8. CONTACT: Mailing address, phone number, fax number, email address, social media profile web addresses such as your Facebook, Twitter, and LinkedIn profiles, directions if you have a brick and mortar location, hours of operation, and the best way to reach you. We also recommend a contact form the visitor can fill out to reach you.